Our
goal is to make you comfortable working with us, even if you’ve
never used professional creative services before. And, of course, your
100% satisfaction. To meet those goals we would like to explain what you
can expect from us, right up front.
Project
Information Gathering (Phone consultation or meeting)
This is the first step in the process of creating your commercial. We
arrange a meeting to discuss your project in detail. The purpose for this
meeting is to determine your specific advertising needs and to develop
a strategic work plan outlining your key benefits, communication goals,
target audience, and perceptual challenges. We will also gather information
about your target market in order to help define and differentiate your
business from the competition.
Creative Development
We develop a unique concept based on our consultation with you. The concept
is presented in a script format, including video description, graphics
and audio details. Based on your input, alternatives for optimizing production
costs are discussed and we will revise concepts until you are 100% satisfied.
Shot List and Production Estimate Approval
We will present you with a production script, shot list, and a detailed
production estimate for your approval. Upon approval, we work with you
to schedule a date and time to shoot your commercial. We also schedule
time for post-production.
Production
Once pre-production is completed, we will begin location shooting transforming
words on paper into the moving image.
Post-Production Editing
After shooting is completed, we will prepare an initial "rough cut"
for your review, complete with selected music, narration and graphics.
Based on your feedback and creative input, a final edit is created.
Mastering and Duplication
Once the final edit has been approved the TVC is mastered and ready for
broadcast. We deliver your commercial to all requested networks, and ensure
that it goes to air as per your booking schedule.
A client copy is available online, email or DVD.
Timeline
Typically allow 7 days from initial contact to client approval, however
should the need arise this can be shortened.
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